🗓 What’s Included (Full-Day Training — up to 8 Hours)

1. Social Media Marketing Strategy

• Audit of your current Instagram & social presence.

• Clarifying brand voice, tone, and storytelling themes.

• How to promote local roots and your role as a boutique in the community.

• Strategies for consistent engagement: comments, tags, hashtags, and authentic interactions.

2. Content Creation Training

• How to create on-brand, themed Reels that highlight:

• Seasonal assortments (colors, capsule wardrobe, travel essentials, vacation-inspired looks).

• One-of-a-kind pieces & bestsellers.

• How-to-style guides (from casual everyday looks to statement outfits).

• Capturing customer interest with behind-the-scenes stories.

• How to use trending audio and visuals without losing brand identity.

3. Team Storytelling

• Training staff on how to confidently appear in Reels & Stories.

• Interviewing team members about their favorite pieces and how they wear them.

• Building community by showcasing real people, not just products.

4. Hands-On Practice

• Step-by-step tutorial on filming and editing Instagram Reels.

• Writing captions that inspire engagement and build brand loyalty.

• Best practices for tagging, hashtag strategy, and boosting discoverability.

5. Deliverables & Takeaways

• A Mini Content Calendar (30-day roadmap with suggested themes).

• A Reel & Caption Checklist for repeatable content creation.

• A Recap Guide summarizing strategy, workflow, and tips.

6. Redirecting fourTWELVE audience to In The Clover

• Simple strategies to introduce In the Clover to the fourTWELVE audience on social media.

• How to invite followers to check out and follow the In the Clover Instagram feed

Investment

• $2,000 — Full-day intensive training only (8 hours), including recap guide, content calendar roadmap, and checklists.

• $2,500 (Recommended Package) — Full-day training plus:

• A polished 30-day content plan (themes, captions, and posting prompts tailored to your boutique).

• Two weeks of follow-up support via email/Slack while you implement.

• Review + feedback on up to 5 pieces of content created after training.

Next Steps

Thank you for reviewing the proposal for social media marketing! If you’d like to move forward, I’ll send over an invoice for a 50% non-refundable deposit to secure your training day, along with my availability so we can lock in a date.