**PHOTOGRAPHY PROPOSAL FOR LB. Kitchen + LB. Mini-Mart**

From: Meredith Brockington
Date: 11/07/2025

Goal

The monthly content retainer is designed to provide consistent, high-quality imagery that supports LB Kitchen and LB Mini-Mart’s growth, seasonal promotions, and marketing initiatives. Retainer clients benefit from priority booking, quick turnaround for last-minute requests (subject to availability), and a reliable system for content refreshes, PR, and social updates.

Key Benefits

Consistency: Regular content creation ensures your brand visuals are always fresh, on-brand, and aligned with your marketing goals.
Flexibility & Priority: Retainer clients have priority scheduling and the ability to capture seasonal products or promotions on short notice.
Efficiency & Reliability: Streamlined process for producing all necessary content quickly, close to your location, and in line with LB Kitchen + LB Mini-Mart objectives.

WHY A MONTHLY RETAINER WORKS

A monthly content retainer ensures consistency, efficiency, and reliability for LB Kitchen and LB Mini-Mart’s visual marketing needs. By committing to a set number of sessions each month, you receive priority scheduling, fast turnaround on seasonal or promotional content, and a curated, high-quality image library for social media, website, and PR use. This structure also provides cost savings compared to booking ad hoc shoots, as it bundles shooting, post-production, and unlimited digital licensing into predictable monthly pricing. For me, it allows focused time to prioritize your brand, maintain quality, and respond quickly to your evolving content needs. This approach ensures that both your marketing team and I can work seamlessly, producing on-brand visuals efficiently while keeping overall costs more manageable than individual project pricing.

Monthly Content Retainer – Including Licensing & Trade Options

To support the ongoing growth and visibility of LB. Kitchen + LB. Mini-Mart, I’ve designed a flexible approach to capturing high-quality imagery that aligns with your goals. Rather than relying on one or two large shoots per year and being locked into a day rate, these smaller, collaborative sessions throughout the month allow us to create consistent, fresh content for all your digital channels. This approach ensures we can capture your full menu, highlight new offerings and monthly specials, feature Mini-Mart products, and showcase the community and unique vibe of the LB. Kitchen + Mini-Mart brand in real time.

Each session is designed to deliver high-quality imagery ready for social media, website, PR, and digital marketing needs—giving you the images you need when you need them. Today’s shoot, which took 1.5 hours, already yielded a batch of elevated images, demonstrating the value of this ongoing approach.

The following three tiers are structured to provide options that balance cost, volume, and frequency. Tier 2 is intended as the “sweet spot,” offering the most strategic balance between investment and the number of images delivered. All rates include a discount for a 6-month commitment, supporting consistent updates while maximizing value.

Please find the pricing and details for each option below.

Tier 1 – Quick Refresh (1 session / up to 1.5 hours)

Shoot Details

Shoot: Up to 1.5 hours (1 session)
Post-Production: 2+ hours
Choose from ~30 images
Final Deliverables: 8 Edited Images

Pricing

Shoot Fee: 1.5 hrs × $600 = $900
Post Production: $300 flat rate
1-Year Digital License: $500

Total Monthly Retainer: $900 + $300 + $500 = $1,700

Gift Card Trade: $100

Total Monthly Retainer: $1,700 - $100 = $1,600
Per image: ~$200

Tier 2 – Standard Update (2 sessions / up to 3 hours)

Shoot Details

Shoot: Up to 3 hours (2 sessions)
Post-Production: 4-5 hours
Choose from ~60 images
Final Deliverables: 15 Edited Images

Pricing

Shoot Fee: 3 hrs × $550 = $1,650
Post Production: $350 flat
1-Year Digital License: $600

Total Monthly Retainer: $1,650 + $350 + $600= $2,600
Gift Card Trade: $300
Total After Trade: $2,750 – $300 = $2,300
Per image: ~$153

Tier 3 – Full Refresh (3 sessions / up to 4.5 hours)

Shoot Details

Shoot: Up to 4.5 hours
Post-Production: 6-7 hours
Choose from ~90 images
Final Deliverables: 25 Edited Images

Pricing

Shoot Fee: 4.5 hrs × $500 = $2,250
Post-Production: $400 flat
1-Year Digital License: $750

Total Monthly Retainer: $2,250 + $400 + $750 = $3,400
Gift Card Trade: $300
Total After Trade: $4,150 – $200 = $3,100
Per image: ~$124

3-Year Digital Licensing Fees

Recommended for consistent, multi-year use.
Discounted compared to renewing 1-year licenses annually.

Tier 1 – Quick Refresh: $875
Tier 2 – Standard Update: $1,050
Tier 3 – Full Refresh: $1,300
Combo Tier 3 + Tier 2: Final Images from 2025 + 2026 (130 images total): $1,300

Additional Information

Priority Booking: Retainer clients receive first access to scheduling.
Retainer Includes: Shooting, post-production, and licensing for all content produced that month.
Quick 1-Off Shoots: Happy to occasionally pop over for a short session; an hour can be split into two 30-minute sessions to capture a new seasonal item or accommodate a quick-turnaround request.
Billing: Retainer is automatically billed on the 15th of each month.
Contract: Includes a 6-month commitment to ensure priority scheduling and consistent updates.